Moving forward with the narrative of a fashion blueprint of Oxford Street, I created a colour palette that would be bright and easily recognizable as the part of the project when applied to the location.
Illustrations created for the project. I created these to be a combination of the elements that make the narrative and give it a personal and handmade touch. These are also used for the projections at the final destination.
This project contains three parts that are: wayfinding, graphic intervention using AR and finally destinational signage for when people follow the trail markers and find the final graphic intervention that brightens their day and teaches them about Oxford Street's fashion history and how it shaped the street into what it is today acting as the blueprint.
The wayfinding system includes thorough research on the materials and application on the location. For the research, I used several methods such as derive and visual mappings along with historical research and creating user personas.
This graphic intervention reuses the screens present at the Oxford Street to convert them into fun and informative interaction
